Graco Inc.

Brand Identity Guidelines

Top 10 Things to Remember About Graco Branding

  1. Always use the correct logo artwork.
  2. Never modify or re-create logo artwork.
  3. Always use the Graco-approved color palette.
  4. Always use Graco-approved fonts.
  5. Maintain a minimum amount of space around the Graco logo to ensure legibility.
  6. Use the Graco positioning line where appropriate.
    Proven Quality. Leading Technology.
  7. Communicate consistent messages.
  8. Never modify Graco-approved templates.
  9. Protect Graco trademarks by using a ® or ™ next to product names.
  10. When in doubt about Graco branding or logo usage, ask your communications team.